Customers are what drive your business. Not revenue. Not product. Not even great people. But, in your passion for your business strategy or product, do you, often, overlook or downplay the most important part of your business - the customer relationship?
A company's culture is built on the business values upon which the company operates, usually, the owner's values. Culture evolves much from the attitudes and philosophies used to direct the company - less from what is said, more from what is done.
Sales success comes from doing the right things that make customers want to do business with you. But like with spiritual success there's also some wrong things that can prevent that success. I call them the “Seven Deadly Sins of Selling.”
Business growth is the yardstick most businesses use to measure their success. But, it's more than just beating last year's numbers. Or some arbitrary targets. It has to be well thought out, with a solid rationale and plan.
While getting a new customer is always an objective, keeping that relationship through every single touch point is a process. Customer loyalty is the result. Here are six guidelines for how to create customer loyalty from your very first interaction.
Managing a small business, especially its growth, is never an easy task. But, for entrepreneurs, it's when facing adversity that your ability to lead your company and your team, is most challenged. Assisted by Lego's experience, 6 lessons to apply
Successful selling is never easy. You have to have the right product for a target market; with the right team, and the right sales process that works in that market. And the critical point - to be successful - all three have to be in sync.
Every small business needs an operating plan to guide it. It's like the GPS for your business. Here are 5 ways to develop a workable operating plan that helps your business get from here to there, whether for the next 30 days or the next 3 years.
You build a business by acquiring customers and driving revenue. That's about selling, which is about creating and delivering value. Many think all that's needed is to present them, send a proposal and the sale is theirs. Not today, and maybe not
You're not going to go undefeated in your business. All entrepreneurs suffer defeats, failures, setbacks. It's how you rebound, learn and grow from them that makes the difference in small business success. Here are six action steps that can help .
